The Party Plan

Lesson 1:

BRAND + WEBSITE CHECKLIST

Let's face it—a party ain't a party without all the things that make it a party. And there are A LOT of moving pieces when it comes to throwing an epic party. If you're not organized and don't have a party checklist, you're pretty much screwed. Trust me when I say you do NOT want to be the party planner who forgets the bride's favorite tequila (this was just one nightmare story no one will ever recover from because of poor planning).

So, what better way to make sure we have all of our ducks (or bottles of tequila) in a row than with a party checklist? But of course, for your brand and website! I’ll guide you through the exact auditing process I take my high-level clients through to get crystal clear on what needs to change to hit your big goals. Get ready to get crystal clear on what's working, and more importantly, NOT working for your brand + website and how to prioritize what to focus on first to maximize results.

Lesson 2:

VISION, VALUES, AND BRAND VIBE

If you don't know your big vision for your brand, you're not you’re not 100% confident in what your zone of magic is and you can’t clearly communicate your values and vibe...well, you might as well throw an invisibility cloak over your brand + website. After all, these are the key ingredients that will help you stand out and will captivate the attention of your ideal clients.

Not to mention, these are the pillars that your company is founded upon and everything you do and create should tie back to these. Why? Because it creates consistency and consistency creates trust! Without 'em your brand will just be floating around like a lost cause and will most definitely not convert.

Lesson 3:

IDENTIFY YOUR IDEAL CLIENTS + SPEAK THEIR LANGUAGE

You may thiiiink you’ve got your ideal client nailed, but if you don’t know EXACTLY who you’re speaking to and you don’t know the language they’re speaking, then they’re going to click off your site immediately.  We're going way beyond boring client avatar creation, so don't worry if you felt like that shiz never helped you, we're going to get creative with our approach—duh! We'll also be diving deep into the journey of your ideal client so you understand where they're entering your sales process and how to guide them from one experience to the next.

I'm going to show you exactly how to conduct target market research calls + how to create surveys that will be so valuable when it comes to your website copy. Plus, plug-n-play scripts for you to use to when doing outreach and the exact questions I use in my surveys.

Lesson 4:

PEER LANDSCAPE RESEARCH

While, yes, it's important to stay in your own lane and do YOU, it's equally as important to be in the know about your industry. If you don’t know how to differentiate yourself from other businesses in your industry, then no one will know why they need to work with you (or buy from you) over alllll the other peeps out there.

I'll guide you through my 3-step process—stalk, research, and standout—which will illuminate your unique point of differentiation and make you the ONLY solution for your ideal clients.

Lesson 5:

YOUR PARTY PROMISE, POSITIONING, AND PITCH

Within 5 seconds of landing on your website, people need to be crystal clear on what you're promising them and why the heck they should stick around. Without a clear promise, they're going to ex out (never to return again. Dun, dun, dun!). 

We’re going to compile all of the work we've done thus far and zone in on your distinct messaging so your ideal clients have ZERO doubts that you/your business/your product are the solution they’ve been waiting for. The content + copy we’re going to create inside of this lesson is absolute GOLD for creating a website that captivates, captures, and converts. Not to mention, when someone asks you WTF you do, you won't have to feel awkward AF and mumble over your words. You'll now be able to clearly, concisely, and confidently share your expertise. You’re welcome ;)

Lesson 6:

MOOD BOARD MAGIC

It's time to start bringing your brand to life with bangin' visuals—wahooo! I have a super fun Pinspiration Party process that I guide my VIP clients through (who pay upwards of $10k) that helps them strategically identify visuals that are in alignment with their brand values + vibe, and therefore, effortlessly attract their tribe.

Once we go through that process I'll show you how to bring it all together to create some mood board magic!

Lesson 7:

COLORS AND FONTS, OH MY!

We're going to take things a step further and determine your brand colors, fonts, and even patterns! I'll cover my favorite way to choose colors based on the values + vibe of your brand and then how to start mixing and matching your colors to create standout patterns and textures for your brand (yes, even if you have zero design skill).

I'll also cover how to pick fonts for your brand and my number 1 rule to follow when pairing fonts together.

Lesson 8:

PATTERNS, PHOTOS, AND GRAPHICS

I'll show you how to take your brand colors and start mixing and matching them to easily create standout patterns and textures for your brand (yes, even if you have zero design skill). And whether you’ve gotten a professional photoshoot done or not, I’ll share how to maximize what you’ve got to make sure the photos and images on your site look professional and personal. Plus, how to even make on-brand icons + for your website!

Lesson 9:

WEAVING ALL OF YOUR BRAND ELEMENTS TOGETHER

We're going to take all of the pieces you've worked on up until this point and weave them together to create your Brand Board and fill out your Brand Party Sheets.

Lesson 10:

BRAND VOICE + DICTIONARY

Ever feel stuck when writing copy? Either you don't know what the heck to say or you don't know how to say it in a way that is 100% you (aka not boring, vanilla, and as basic as a pumpkin-spiced-latte). I'll guide you through fun + fresh exercise that effortlessly capture your brand voice and spark your creative muse. I'll also help you establish on-brand phrases, hooks, and taglines that will make sharing your expertise easy-breezy.

I'll also show you exactly how to create a Brand Dictionary to ensure your copy is always staying on brand and is consistent—which builds trust and makes peeps way more likely to invest in your products, programs, and services! Not to mention, if you have a team or plan on having one in the future, the Brand Dictionary will be sooo helpful for them to use as a guideline so they get it from the start. No more having to answer a bajillion q's or send tons of revisions their way!

Lesson 11:

WEBSITE GOALS + HOMEPAGE STRATEGY

A big reason so many people are disappointed in the results their website creates is because they give little to no thought around their site's strategy. It's soOo important that you first get clear on what your top priority business goal is and then see how that can translate into your top priority website goal. Why? Because every little thing you put on your website should be intentional and support that top priority business + website goal.

We'll be getting clear on your goals as well as the top strategies to help your homepage captivate, capture, and convert!

Lesson 12:

ABOUT PAGE + SERVICES PAGE STRATEGY

Your About Page + Services Page are two of the most frequently visited pages on your site (after your Homepage), so it's crucial that you put a lot of thought and intention into the creation of them.

Lesson 13:

Blog Landing Page + Blog Single Post Page Strategy

Your Blog Landing Page will help site visitors easily find the information they're seeking and the Blog Single Post Page is meant to provide value-packed information on a specific topic and to position you/your brand as the go-to resource for that subject. We'll dive deeper into these pages inside of this lesson!

Lesson 14:

Opt-In, Thank You, and Contact Page Strategy

Your Opt-In and Contact Pages help move people from visitors to engaged subscribers and prospects. And your Thank You page helps to deepen trust and create opportunity for conversions. We'll dive deeper into these pages inside of this lesson!

Lesson 15:

SALES PAGE + 404 PAGE STRATEGY

Your Sales Page is an incredibly important page that is going to help people go from visitor or engaged prospect to a client. And your 404 Page keeps visitors on your site by directing them to relevant and helpful content (instead of clicking out!).

Lesson 16:

SEO SECRETS

Ready to get more eyeballs on your website? We'll dive into the best ways to drive traffic from search engines and the importance of alt tags, title tags, and everything in-between. Don’t worry though, we won’t nerd out too hard and we’ll make everything super easy to understand, and hell, even enjoyable!

Lesson 17:

GENERATING Excitement With Social Media + Newsletters

You've planned and created your website—hoooooray! Now it's time to let the world know it exists. I'll share my top strategies for announcing your website launch and how you can build up the hype + excitement so people can hardly stand the wait and FLOCK to your website once it's live!

Lesson 18:

Creating Social Media + Website Graphics

So you've got a bangin' website theme—yay!! Now, you've gotta make sure your brand graphics are consistent across alllll social media platforms too. In this lesson we'll talk about how to create a cohesive brand experience.